About
I started my branding career client-side at NSPCC in the heydays of the Full Stop campaign. Before moving around the corner (literally) to transform Shelter.
After 12-years of agency life, and Director-level roles at The Team and Good Agency, I decided to be master of my own destiny by launching my own brand consultancy: BrandDufour.
This enables me to pick and choose who I collaborate with creatively to get the best results for your brief and budget. It also coincided with a big move from the city to the coast, to realise my dream of living by the sea in Cornwall. Win, win.
What do I do?
Who have I worked with?
I craft brand strategies and stories, then bring them to life by collaborating with a community of talented creatives and agencies.
I deliver pet projects for purposeful brands and causes I care about.
I help brand and design agencies deliver successful projects and grow their businesses.
During my specialism in Brand Purpose I have worked across all sectors including Rightmove, London 2012 and Cancer Research UK.
But I’m best known for my award-winning work across all corners of the charity sector from Shelter and Parkinson’s UK to Scope and RNID.
I founded CharityComms Brand Breakfasts and am an author of their best practice guides to branding and integrated communications, Brand 360 and One Voice.
I am a Mentor for the world’s first Master’s in brand leadership and a guest lecturer for a Master’s in marketing communications.
What can I offer?
My brand strategy
Brand development from start to finish
Brand purpose
Brand strategy and positioning
Brand workshops
Brand stories
Brand architecture
Name and strapline generation
Tone of voice creation
Visual identity design and art-direction
Employee engagement and values
Campaign propositions and creation
Pitch process management for clients
Pitches and proposals for agency partners
Mentoring
Lecturing.
Purpose (why I exist): To co-create brands with a positive impact. Personality (how I behave and communicate): Creative Strategist.
The values which guide my work and bring my personality to life:
D: Dynamic. I always get the job done, with a smile, specialist expertise and self-motivation.
A: Aspirational. I’m a self-confessed perfectionist. I exude positive energy, am generous by heart, and love great brand design.
N: Neat. I deliver brand strategies that are crystal clear and eloquently expressed.
Proposition (what I promise to deliver): Exact brand positioning, beautifully executed.
What I would like my clients and collaborators to Think, Feel and Do:
Think: Dan really knows his stuff when it comes to all things Brand Purpose.
Feel: Dan cares passionately about the projects he takes on.
Do: Propel your brand forwards by working with Dan to define your Brand Purpose, strategy and story.
“
After working together on brand strategy projects I’d enthusiastically recommend Dan. His knowledge of third sector branding is encyclopaedic and adds tremendous value, from acting as a friendly sounding board to his pragmatic and determined project oversight. He’s particularly good at engaging senior stakeholders”.
Donna Tipping, Deputy Director Marketing and Brand, Stroke Association